Find YOUR Perfect: Hily Encourages Daters to Be Real in New Outdoor Campaign
No more faking till you make it in love — your perfect match will love you just the way you are
Los Angeles, April 9, 2025 — Spring is here, bringing longer days, warmer weather, and fresh starts. To celebrate, dating app Hily has launched a dating affirmation outdoor campaign called “Find YOUR Perfect” to inspire daters to embrace their true selves.
A recent study by Hily of 2,500 Americans reveals a shocking reality:
- 62% of daters report that their online dating experience makes them feel like they aren’t “perfect enough” for someone to like them;
- 79% of people are willing to overlook minor flaws in someone they like;
- 90% agree that the idea of a “perfect match” is unique to each person;
- 89% agree that dating is only enjoyable when people are honest and show their true selves.
These findings reveal a disconnect: while people are open-minded about others, they often judge themselves harshly. So Hily’s outdoor campaign has arrived in Los Angeles and San Diego to remind daters that perfection is personal, and authenticity is key to making meaningful connections.
Based on Hily’s tagline “Date as you are,” the campaign delivers the message from different angles with a fun spirit. The billboards tell readers that “your perfect is imperfect, but that’s okay,” highlighting that everyone has their flaws, but the right person won’t see them as a dealbreaker.
Ads on bus stops remind us that no great love story starts with faking. One in three Americans have agreed with a match just to seem more likable, even though they held a differing opinion. To call daters’ attention to how unnecessary that is, the ads offer two types of messages: one that is honest and another driven by the desire to be liked.
Ads in San Diego’s Gaslamp Quarter hype daters up to make a move in the dating scene. If you like someone — don’t keep it a secret. If you want a genuine connection — don’t hide your true self.
“We talk to daters — our users — almost every day. They’re amazing just as they are. What we see is that being yourself is one of the most important — and most overlooked — parts of dating. It’s easy to get lost in trends and advice from likes-chasing ‘experts,’ but the real thing is simple: be real, don’t try to please everyone, and find your perfect. That’s what we wanted to remind people with this new campaign.” says Julia Kolesnyk, Head of Brand & Communications at Hily.
The “Find YOUR perfect” campaign launched on March 17 and will continue inspiring daters for another five weeks.
About Hily
Hily (pronounced like ‘highly’) is a dating app designed to connect singles with new people while supporting them in remaining authentic. Short for “Hey, I Like You,” it invites users to have fun and not look for a perfect match. By encouraging everyone to date as they are, Hily is breaking one of the biggest curses of online dating — feeling pressured to hide your true self. Praising self-exploration, self-acceptance, open-mindedness, and inclusivity, the app helps people put real connections first and keep competition at bay by unlocking their unique, fabulous selves. With features like icebreakers, compatibility checks, messaging, Major Crush, and zodiac synastry, Hily helps users express who they really are and connect in genuine ways.
Launched in 2017, Hily has become one of the top 5 dating apps in US app stores, with over 35 million users worldwide.